Connecting Physical and Digital
While store network management commands the largest brand expense after production, it remains surprisingly under-digitized. We’re changing that. We believe global retail brands deserve the same level of data-driven agility in their physical stores and online channels as they experience in other areas of their business.
NOOAL was born from a deep understanding of the challenges and opportunities within the retail industry. Our founders, seasoned retail professionals with a track record of success in over 400 deployment projects, recognized the growing need for digital transformation in the sector.
Successfully operating in the dynamic, innovation-driven and highly competitive Swiss market, we had the opportunity to serve as retail consultants for global brands.This experience, coupled with our deep expertise in IT, allowed us to develop and implement tailor-made solutions specifically designed for retail.
We observed a significant gap in the retail SaaS market: while demand was rising, existing solutions didn’t offer the comprehensive, retail-centric approach we deemed crucial for effective store network management.
A former architect turned retail project leader for international brands, Daniel discovered early on that designing structures was only part of his calling—he wanted to build innovative digital solutions just as much as physical spaces. His expertise in IT and enthusiasm for digital transformation grew alongside his on-the-ground experience with both contractors and international brands. From overseeing the construction of flagship stores to devising retail technology strategies, Daniel has realised firsthand how a well-integrated software platform could streamline operations and drive revenue. This unique intersection of creativity and technical know-how guided him to shape Nooal into a solution-focused, innovation-driven organization.
Drawing on her extensive background in finance, risk analysis, and sales, she sets and guides the company’s financial strategy, ensuring Nooal remains both innovative and fiscally sound. Kinga’s leadership extends beyond the numbers: she oversees day-to-day operations, coordinates cross-functional teams, and ensures that each strategic initiative is executed seamlessly. Her analytical approach, combined with a deep commitment to operational excellence, lays a solid foundation for Nooal’s continued growth and success in the evolving retail landscape and reinforcing the company’s commitment to practical, results-driven solutions.
Take the next step to experience a new level of retail network management
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